Local Business Website Essentials
Simple, Responsive Design For Websites
Over 50% of local searches are made on mobiles so it’s important that websites are easy to read and use in all screen sizes. Increasingly, desktops are work machines and mobiles and tablets for personal use. Modern websites are designed to be responsive, a design that adapts to all screens and allows mobile users to tap to make a phone call. Simplicity of design is really important, avoid busy or cluttered looks.
New visitors take around 3 seconds to decide if a website appeals to them. If they are bombarded by a lots of text, colour and activity and worst of all, music, they will probably just leave. Simplicity is the key.
Your first page – the homepage – should give an overview of the purpose of the site with the main content pages clearly labelled. The visitor mustn’t be left wondering where to go next, the navigation choices should be traightforward.
Think about the questions you have when visiting a website – you probably want to know:
- Whose site is it
- What services does it offer
- How to contact the business – is there an address and phone number or just an anonymous form?
- What are the charges – where appropriate?
Navigation Menu and Internal Linking
The main menu is self-explanatory but placing internal links (these links are to pages in the site, external links take you to another website) is useful, helping the visitor and the search engines understand the website more easily. For example, the homepage has internal links in the text to four other pages, the links explaining exactly the link destination.
The benefit to the website owner is the search engines index the page with the keyword rich link attached to it – a very useful piece of on-page optimisation.